client Bass Taverns	job promotional movies

brief
Birmingham based PR agency Barkers Public Relations, commissioned ideas taking shape to develop a series in-house commercials for their client Bass Breweries.
The commercials were to be used as part of a new initiative to encourage and generate customer awareness of special promotions and events within the pubs.

solution
Developed using Flash technology a series of animated commercials were produced based on a creative briefing by the client.
We also worked closely with another company that the client had appointed, who runs the promotional schedule for each pub and sends the movies out via a satellite system - each pub having their own computer, which would play the movies onto a series of plasma screens.
The movies were developed so that all the text content could be updated externally - so that dates and times, names of sporting events, prices etc. can be kept up-to-date. Initially eight Flash based commercials - covering special drinks offers, the promotion of quiz and music nights, karaoke events and sporting events.
This is an ongoing project and after a successful trial in the West Midlands, the project is due for a wider nationwide launch later in the year.

testimonial
"Just to say well done to your team. We were very pleased with the work, delighted with the effort, refreshed by the attitude and impressed with the delivery. We hope to be able to continue working with you on this and other projects."