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brief
To build a web site for the European Imprint side of Fruit of the
Loom's clothing business.
Working with their agency, Manchester based Barrington Johnson Lorain's
& Partners, we quickly agreed a strategy and schedule for the
build, testing and full implementation of the site.
The site was required to be developed in five European languages
and showcase all the 45 Fruit of the Loom garment types.
solution
A totally Flash based web site, which is visually exciting and easy
to navigate - containing current news, company history, contact
details of all retailers throughout Europe and an extensive product
catalogue.
This is divided into 8 main categories, with each garment able to
be interactively viewed in each of the colours available.
testimonial
"ideas taking shape have proven to have the technical knowledge
and creative input to fulfil any multimedia requirements - having
the ability to interpret a brief effectively and work efficiently
to the tightest of deadlines.
We are happy to recommend ideas taking shape and will be looking
to them for assistance with projects in the future."
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