client Wesleyan Assurance	job e-card mailer & micro site

brief
To design and implement an e-card mailer and supporting microsite, to capture marketing data from recipients and to generate new business enquires for the financial products on offer.

solution
A rich text HTML e-mailer was designed and sent to the clients' contact database - encouraging the recipient to click through to the microsite to find out more about the sales message and incentive, and how to enter into a free prize draw.
On the microsite they were asked a series of multiple choice questions, with simple tick box responses structured to get maximum information back.
Each question and possible answer was weighted and scored accordingly, and on completion a relevant response was automatically generated based on the visitors answers and e-mailed back.