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client
Yell.com/First Resort |
job
on-line interactive game |
link
play
game |
brief
Firefly Communications commissioned us to design and develop an
interactive on-line game for Yell.com, in association with First
Resort Travel.
As part of a viral marketing initiative, to drive traffic to their
web site, the client wanted to enhance their current e-mail database
and gain a better insight to its customer requirements when choosing
and booking holidays on-line.
solution
A Flash based interactive skiing game, where players have to navigate
their way through a series of slalom courses, designed to test the
best virtual skier!
Players could choose to ski or snowboard their way through the three
levels, avoiding obstacles that deducted points from their score
if hit.
Between each level players were asked questions, the answers to
which were captured in a database, along with their name and e-mail
address.
The highest scorer's and best skiers were entered into a league
table and at the end of the campaign a free ski holiday was awarded
to the top scorer. |